Samsung, despite being the #1 smartphone maker in the world, is nowhere near the likes of Xiaomi, Honor etc. when it comes to value for money phones in the budget and mid-range segment. Samsung needs to understand that it has to work on its budget and mid-range phones to stay in the competition since Chinese brands are doing impressive work by launching great value for money products in this segment. But, what’s wrong with Samsung’s budget and mid-range phones? Let’s discuss that in this article.
THAT SAME OLD DESIGN WITH SOME MINOR UPGRADES
When every smartphone manufacturer was following the trend of adding 18:9 display on phones in 2018, Samsung stuck with the old 16:9 screens for its budget phones. Forget the notch as that’s not something a company needs to add in its phone. That simply a design limitation and something that companies have copied from Apple.
One good thing about Samsung’s budget and mid-range phones was the AMOLED screen with high resolution, but this year, the company launched some budget phones with AMOLED screens having a 720p resolution like the Galaxy J6+, Galaxy J4+, Galaxy J4, Galaxy On6 and more. In addition to 720p screens, these phones are also overpriced.
COME ON, SAMSUNG! WE ARE DONE WITH THE 7870
If you want to get the idea of how old this chipset is, then the Galaxy J6 was launched in April 2016 with the Exynos 7870. And we have seen the same processor with many phones launched by Samsung in 2018. Ironically, the Galaxy J7 2017 has the same processor that powered the Galaxy J7 2016. That’s not it. The Samsung Galaxy A6 2018 that, as the name shows, was launched this year, has the same Exynos 7870 processor. And it’s a mid-range A-series smartphone from the company!
Other phones launched with this processor in 2018 are Galaxy J7 Prime 2, Galaxy On 6, Galaxy J6 2018 etc.
WHEN WILL SAMSUNG USE LATEST EXYNOS CHIPSETS?
Now, if you think Samsung hasn’t launched the successor to the Exynos 7870, then you’re wrong. There are Exynos 7420, the Exynos 7880, the Exynos 7885, and the most powerful Exynos 7 series processor from Samsung, the 10nm Exynos 9610 (Yes, it’s an Exynos 7 series processor). Looking at the phones launching from Samsung these days, it is hard to say if we will see even a single phone from Samsung with Exynos 9610 in next couple of years.
SAME IS THE CASE WITH QUALCOMM CHIPSETS
Whatever we mentioned above also applies to the Qualcomm chipsets that many budget phones from Samsung come with. We have processors like the Snapdragon 636 and 660 for the budget and lower mid-range phones, but still, Samsung likes to go for Snapdragon 400 series processors. The Samsung Galaxy A6+ with Snapdragon 450 processor is priced at Rs 21,999 in India at the moment. At that price, you get the Poco F1 with the Snapdragon 845. So, you got the point, right?
The Samsung Galaxy J4+ comes with the Snapdragon 425 processor, and this device is priced at Rs 9,990. At this price, you get 2GB RAM and 32GB storage, a 720p display etc. It is worth mentioning that the Snapdragon 425 was launched in February 2016, i.e., 2 and a half year ago.
ANDROID GO, BUT WITH SAMSUNG’S SKIN ON TOP
Let’s talk quickly about Samsung’s entry-level phones with Android Go. The first was the Galaxy J2 Core that launched in August this year and the second is the J4 Core that launched today. Both these devices come with Android 8.1 Oreo Go Edition out of the box.
Now, Go Edition means that it is the stripped down version of stock Android that is made for entry-level phones with less RAM and weak processors. But when Samsung launches any phone with Android Go, it adds its custom skin on top of it. We already know that Samsung’s custom UI is not that good when it comes to speed but Samsung thinks the other way.
When we talk about False Marketing from Samsung, the first thing that comes into mind is the Infinity Display. See, Samsung announced the Infinity Display with the Galaxy S8 and S8 Plus last year and there was a reason to call it so. The display on the S8 and S8+ was curved on the sides and had negligible bezels on sides.
Same was the case with top and bottom as it had lesser bezels. But Samsung used the same term to market its budget and mid-range phones with the normal 18:9 screens. Those 18:9 screens on Samsung’s budget and mid-range phones also have noticeable bezels on the top and bottom, and also on the sides.
Secondly, Samsung for some reasons doesn’t want to mention which processor powers its phones. The company only states if it is the quad-core processor or the octa-core one. It looks like Samsung doesn’t want to make people know that it is using more than a two-year-old processor!
Then there are some useless crappy features like the Samsung Mall and Bixby. We won’t talk about them as who cares for such features!
FINALLY, THE PRICING
Perhaps the worst thing about Samsung’s mid-range and budget phones is the pricing. Samsung, for some reasons, likes to keep the price of its budget and mid-range phones higher than expected. It does so because Samsung is still the best when it comes to selling phones in the offline market.
People still prefer Samsung devices in the offline market, so the company keeps launching overpriced phones and people keep buying them. But slowly and slowly, companies like Xiaomi, Huawei, Oppo, and Vivo are eating Samsung’s share in the offline market. So, Samsung needs to understand this.
Samsung is not a bad brand, and we didn’t say this anywhere in this whole article. Samsung’s flagship phones come with a hefty price tag too, but all the features that these phones have are enough to justify that price. Xiaomi, Honor, Oppo, Vivo etc. are capturing the budget, and mid-range market and even Nokia and Asus have joined them.
There is only one way by which Samsung can stay in the competition. That’s by launching phones with good specs at a good price. What are your thoughts on Samsung’s budget and mid-range phones? Do let us know via the comments section.
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