Less than a week ago, we got to know via a trademark application filed by Xiaomi that Poco F2 is going to launch this year. That trademark application was more than enough to put a stop to all the rumours of Poco being dead. Today, however, not only Xiaomi confirmed that Poco is now dead, but also announced that it is an independent brand from now on.
This means Poco is going to operate on its own from now on so we can expect some phones to launch under this brand in 2020.
Poco started in 2018 as a sub-brand of Xiaomi & we got the Poco F1 (Pocophone F1 in some markets) that year which absolutely disrupted the whole flagship segment since it offered crazy specifications at the price for which it launched. For a price of around $300, it offered Qualcomm Snapdragon 845 SOC, Liquid Cooling, IR Face Unlock, a 4,000mAh battery with Fast Charging & a great set of cameras.
Now that Poco is an independent brand, we can expect more than one phone to launch this year. It is still unclear if the Poco F2, if launches this year, is going to be a flagship like its predecessor or a mid-ranger. It looks like Xiaomi is following the footsteps of Oppo.
In case you don’t know, OnePlus started as a sub-brand of Oppo & later became an independent brand. Same was the case with Realme, which started as a sub-brand & is an independent brand now. Xiaomi might be trying to do the same. In January last year, Redmi as announced as an independent brand by Xiaomi & this year, the same is happening with Poco.