How to Find Clients for Video Production

Lots of people like the idea of starting their own video production company. Video production is an extremely important part of marketing these days. Creating a well-designed video can be a brilliant way for businesses to connect with their audience and attract new customers. Also, video media on a website is a brilliant SEO tool that can help businesses communicate their ideas more clearly.

Although many people like the idea of setting up their own video production company, many of them decide against it as they’re worried that they won’t be able to attract enough new clients. Not only that, but they also worry that they won’t be able to stand out from the competition.

However, there are lots of ways video production companies can attract new clients. Whether you’re thinking of setting up your own video production company or you already run one, here are some of our top tips to help you find and retain new clients. Although all businesses are different, these tips can help any video production company find more clients:

  • Make Sure You Have a Coherent Brand or Focus

The first thing you need to do if you want to attract new customers to your video production company is to make sure you have a coherent focus or brand. Although many people believe it’s a better idea to open themselves up to any type of video production work, the truth is that it’s better to choose a specific niche for your company instead. Research has shown that businesses who choose a specific field find it much easier to find new customers than those who don’t.

  • Stand Out from the Competition

If you want to attract new customers to your business, then you’ll need to stand out from the competition. One way you can do this is by staying up to date with the latest technology and exciting innovations in the industry. This not only shows your customers that you care about staying current, but it also helps to improve their confidence in your abilities.

  • Create Samples

One of the best ways to advertise your business and find new clients is to create some sample videos and place them on your website. Choose videos that appeal to your target audience. You should produce between 3 and 5 short clips that show off your best work. 

  • Connect with Your Customers

If you want to connect with your customers, then you’ll need to get to know them on a personal level so that you know what they want and why they buy (or don’t buy) a product. If you don’t know your customers’ wants and needs, you’ll struggle to create a product that appeals to them 

Here are some simple tips to help you connect with your customers on a more personal level:

  • Respond to their queries in a reasonable timeframe – make sure you respond to any queries quickly, ideally within 24 hours. A simple email to say that you’ve received their query and will respond as soon as possible will show your customers that you care about them and you want to please them.
  • Go the extra mile for your customers – if you want to make your customers happy, then you will need to go the extra mile for them. This is particularly true if you run a video production company or service. Often people will have a set idea of what they want included in their video. Companies who try their best to fulfil their clients’ wants and needs are much more likely to retain clients in the future. 
  • Send emails to current customers – sending regular emails to your customers will help to remind them that your company exists. Make sure that these emails include information that your customers want to read. Research has shown that email is the best ROI producing channel, so make sure you use it wisely. 
  • Spend time with potential customers in real life – face to face requests are 34 times more successful than email ones. This means that people are much more likely to say “yes” to your face than they are over email. Spending time with your customers will help you to build a connection with them. Video production companies should consider holding events in their local area to advertise what they can do and tell their customers how they can help them. 
  • Boost Your SEO Through Content Marketing

Boosting your SEO through content marketing is a brilliant idea if you want to stand out from your competition. Consider starting a collaboration or conversation over social media with people doing work you admire. You never know, their friends or customers may need just what you have to offer. 

One of the biggest worries for small businesses, whether you have a team of employees or you’re a one man show, is how to find and keep new clients. Video production companies who want to distinguish their business from their competitors should follow some of our top tips above.