In recent years, we have seen a rising demand for influencer collaboration. Brands are heavily relying on influencers to facilitate the chances of them succeeding. This is done with the help of specific Social media collaboration platforms
The sole reason is that consumers are more likely to trust recommendations from influencers as compared to advertisements on tv, radio, and social media. Influencers are trusted by their customers and have the power to turn their followers into your loyal customers. In short, consumers require social proof for them even to try your brand.
Below are a few of the collaborations from influencers you can leverage to ensure the growth of your brand.
This is one of the most common types of social media collaborations. This is whereby brands team up with influencers so that they can promote their products and services on social media. The influencer will create a post and tag your brand.
For the campaign to yield the desired results, the influencer has to have understood your content guidelines and the objectives of your campaign. They will then brainstorm and come up with relevant content in exchange for a fee.
One of the most used social media platforms is Instagram. 59% of micro-influencers have reported that it is the most effective platform in terms of customer engagement.
Another effective way to entice an influencer to collaborate with your brand is by gifting them your product. Convince them to try your product and then create content that revolves around your product.
Some of the products that will do well with the above collaboration strategy is makeup and books, among others.
Influencers may have negative reviews for your product. To avoid destroying our brand in such a way, it is vital to make sure you create a connection between you and the influencer before gifting them.
In addition to gifting, some influencers will ask for monetary compensation to promote your brand.
Sponsored blog posts
A lot of consumers read blog posts to acquire some information they are looking for. Thus, it is clever for a brand to seek the help of influencer bloggers to gain trust from their followers.
In a sponsored blog post, the blogger will write a review or an article that revolves around your brand. On the other hand, you may ask them to mention your brand together with other brands in a related post.
Here you can opt to give a standard monetary compensation to the blogger or offer some form of incentive or giveaways to the blogger’s followers.
Guest blogging is also another highly effective strategy. The point is to identify influencers from our niche who have websites and blogs with high rankings. You can then create posts of high quality and informative content, which they can publish on their pages. It is also advisable to create a backlink to your website or blog. The above will not only expose your brand to potential clients but will also drive the desired amount of traffic to your site.
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